Marketing

D-I-y Direct Marketing
D-I-Y Direct Marketing is a straightforward guide on an important subject. In a refreshingly clear and unpretentious manner, Judith Donovan reveals the secrets of her craft as she guides the reader through each step in the process of creating successful DM campaigns. She gives pragmatic advice on: — list building — database… »

The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
This book is based on the premise that when sales, marketing and manufacturing team up, they can become a powerful, competitive weapon. The Marketing Edge teaches sales and marketing professionals how to effectively integrate their efforts into the overall manufacturing operation.
The Marketing… »

Strategy for Sales Managers

Sun Tzu was born around 544 B.C. Almost nothing is known about his life except that he was a Chinese military general who helped the King Ho-lu capture the city of Ying, bringing about the fall of the Ch’u state in 506 B.C.E. From this, Sun Tzu became known throughout the country… »