Strategy

Blue Ocean Strategy
Nine Key Points of Blue Ocean Strategy (BOS)
* BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000).
* BOS is the simultaneous pursuit of differentiation and low cost.
* The aim of BOS is not to out-perform the competition in the… »

Simplify How You Collaborate With Others
Several years ago a friend recommended I try the filesharing/email management/collaboration/project management/team management/wiki/extranet/intranet/calendar management tool CentralDesktop. I’ve never looked back.
If you are a small company of 5, medium company of 50, or giant company of 5000 I recommend you take a serious look at this tool. Forget deploying Sharepoint. Get… »

The Strategy-Focused Organization
In The Strategy-Focused Organization, HBS professor Robert Kaplan and David Norton, president of the Balanced Scorecard Collaborative, share the results of ten years of research into companies that have implemented the Balanced Scorecard. Drawing on more than 20 in-depth case studies, they illustrate how major organizations have used the Scorecard to create… »

The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
This book is based on the premise that when sales, marketing and manufacturing team up, they can become a powerful, competitive weapon. The Marketing Edge teaches sales and marketing professionals how to effectively integrate their efforts into the overall manufacturing operation.
The Marketing… »

Strategy for Sales Managers

Sun Tzu was born around 544 B.C. Almost nothing is known about his life except that he was a Chinese military general who helped the King Ho-lu capture the city of Ying, bringing about the fall of the Ch’u state in 506 B.C.E. From this, Sun Tzu became known throughout the country… »