Archive for April, 2009

Leadership and Training for the Fight: A Few Thoughts on Leadership and Training from a Former Special Operations Soldier
This book will pursue an honest and frank discussion of leadership and training that is applicable to the military, law enforcement and the business world. It provides accounts of leadership successes and failures under the most severe… »

The Leadership Wisdom Of Jesus
Many enlightened leaders and their organizations are learning that Jesus’ teachings can be applied to contemporary leadership principles, leading to tremendous payoffs–both professional and personal. Remarkably contemporary, The Leadership Wisdom of Jesus challenges listeners to evaluate their own leadership style and consider time-tested wisdom to make them more effective leaders…. »

The Strategy-Focused Organization
In The Strategy-Focused Organization, HBS professor Robert Kaplan and David Norton, president of the Balanced Scorecard Collaborative, share the results of ten years of research into companies that have implemented the Balanced Scorecard. Drawing on more than 20 in-depth case studies, they illustrate how major organizations have used the Scorecard to create… »

D-I-y Direct Marketing
D-I-Y Direct Marketing is a straightforward guide on an important subject. In a refreshingly clear and unpretentious manner, Judith Donovan reveals the secrets of her craft as she guides the reader through each step in the process of creating successful DM campaigns. She gives pragmatic advice on: — list building — database… »

The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
This book is based on the premise that when sales, marketing and manufacturing team up, they can become a powerful, competitive weapon. The Marketing Edge teaches sales and marketing professionals how to effectively integrate their efforts into the overall manufacturing operation.
The Marketing… »

Jeffrey Gitomer’’s Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense Make Sales and Make Money

Salespeople are looking for answers

The fastest, easiest answers that work every time.
The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have… »

Strategy for Sales Managers

Sun Tzu was born around 544 B.C. Almost nothing is known about his life except that he was a Chinese military general who helped the King Ho-lu capture the city of Ying, bringing about the fall of the Ch’u state in 506 B.C.E. From this, Sun Tzu became known throughout the country… »

How to Close Sales Appointments: Meet the Right People at the Right Time with the Right Strategy
Tired of losing deals, getting hung up on, missing quota, working a lousy territory, and meeting the wrong prospects? This book will turn these into your competitors problems, and they will no longer be yours. Significantly increase your… »